PRIVACY

Privacy Policy

This Privacy Policy explains how truluxe.com (the "Site," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit the Site or make a purchase.

Contact

If you have questions about this policy, want more details on our privacy practices, or wish to file a complaint, email us at support@truluxe.com.

Information We Collect

When you visit our Site, we automatically collect certain information about your device and how you interact with the Site. We also collect information you provide directly, such as when completing a purchase or contacting customer support. We refer to this collectively as "Personal Information."

Device Information

  • Purpose: to display the Site correctly and analyze usage so we can improve it
  • Source: collected automatically via cookies, log files, web beacons, and similar tracking technologies
  • Shared with: our platform provider (e.g., Shopify)
  • What's collected: browser type, IP address, time zone, cookie data, pages/products viewed, search terms, and browsing behavior

Order Information

  • Purpose: to fulfill your order — processing payment, arranging shipping, sending confirmations/invoices, communicating with you, screening for fraud, and (where you've opted in) sending you marketing
  • Source: provided directly by you
  • Shared with: our platform provider and relevant service partners (e.g., payment processors, fulfillment/shipping partners, and marketing platforms you interact with)
  • What's collected: name, billing and shipping address, payment details, email address, phone number

Sharing Your Information

We share Personal Information with service providers who help us run our store and fulfill orders — for example, our e-commerce platform provider. We may also disclose information to comply with legal obligations, respond to lawful requests (subpoenas, court orders), or protect our rights.

Advertising & Analytics

We may use analytics tools to understand how visitors use our Site, and advertising platforms to show you relevant marketing. You can generally opt out of targeted advertising through:

  • Facebook: facebook.com/settings/?tab=ads
  • Google: google.com/settings/ads/anonymous
  • Bing: advertise.bingads.microsoft.com (personalized ads settings)
  • Digital Advertising Alliance opt-out portal: optout.aboutads.info

If we offer SMS marketing, your opt-in and consent data is used only to send order updates, cart reminders, and promotional texts, and is not shared with third parties beyond the messaging partners that help operate the program.

How We Use Your Information

We use your Personal Information to sell and ship our products, process payments, provide customer support, and — where permitted — keep you informed about new products and offers.

Legal basis (EEA residents): we process your data based on your consent, the performance of our contract with you, compliance with legal obligations, protection of vital interests, tasks carried out in the public interest, or our legitimate interests.

Retention: We keep order-related Personal Information on file unless you request its deletion (see "Your Rights" below).

Automated decision-making: Our platform provider may use limited automated fraud-prevention measures (e.g., temporary blocks on IP addresses or cards linked to repeated failed transactions). These do not have a legal or otherwise significant effect on you.

Your Rights

GDPR (EEA residents): You have the right to access, correct, update, port, or request erasure of your Personal Information. Contact us using the details above to exercise these rights.

CCPA (California residents): You have the right to know what Personal Information we hold about you, port it, and request correction, update, or deletion. You may also designate an authorized agent to submit requests on your behalf.

[Note: if your business sells personal information as defined under the CCPA, or works with data processors outside your home country, add specifics here — categories of data sold, opt-out instructions, and any cross-border transfer details.]

Cookies

Cookies are small files stored on your device when you visit our Site. We use functional, performance, advertising, and analytics cookies to remember your preferences, keep your cart working, and understand how visitors use the Site. Most cookies we use expire between 30 minutes and 2 years, depending on their purpose.

You can manage or block cookies through your browser settings, though this may affect your experience on the Site. Blocking cookies does not fully prevent data sharing with third parties — see the "Advertising & Analytics" section above for direct opt-outs.

Do Not Track: Because there's no standard industry approach to "Do Not Track" browser signals, we do not currently alter our practices in response to them.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal/operational reasons. We'll post the updated version here with a new effective date.

Complaints

If you're not satisfied with how we've handled your complaint, you have the right to lodge it with your local data protection authority.